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Wunderman Health and ghg have joined forces to inspire action and break health inertia in consumers and healthcare providers, as:

WUNDERMAN HEALTH

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To inspire action, break inertia

We combine creativity, data, and science in unexpected ways to solve the most complex challenges across health.

About Wunderman Health

FIGHTING HEALTH INERTIA WHERE IT COUNTS:
SMOKING

The smoking category is defined by Health Inertia. People know they should not smoke, but continue regardless. When education fails, how can we motivate action?

To find out, we used means-end theory to develop creative that’s informed by human nature. We then tested it qualitatively and biometrically against the current CDC antismoking campaign.

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OUR AREAS OF EXPERTISE

 

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