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TO INSPIRE ACTION, INSPIRE PEOPLE

As the global health practice within Wunderman, we share our network-wide commitment to being creatively driven and data inspired.

FIGHTING HEALTH INERTIA WHERE IT COUNTS:
SMOKING

The smoking category is defined by Health Inertia. People know they should not smoke, but continue regardless. When education fails, how can we motivate action?

To find out, we used means-end theory to develop creative that’s informed by human nature. We then tested it qualitatively and biometrically against the current CDC antismoking campaign.

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