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It’s a new us!

Welcome to Wunderman Thompson Health.

We are a creative, data and science agency that inspires growth for ambitious health brands by breaking inertia and motivating action.

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To inspire action, break inertia

We combine creativity, data, and science in unexpected ways to solve the most complex challenges across health.

About Wunderman Thompson Health


The smoking category is defined by Health Inertia. People know they should not smoke, but continue regardless. When education fails, how can we motivate action?

To find out, we used means-end theory to develop creative that’s informed by human nature. We then tested it qualitatively and biometrically against the current CDC antismoking campaign.

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